Top SEO Pain Points That Your Client’s Small Business Experience
Small businesses face multiple challenges as they enter a dynamic, highly competitive market. They want to expand, obtain their business goals, and most importantly, think about scaling.
One of the significant scaling tactics for small businesses is SEO (Search Engine Optimization). If the business needs to get constant online exposure, it must know how to leverage SEO. However, a small business faces many hurdles while managing its SEO aspects.
If you are an agency that wants to offer SEO as a service to your clients or are currently offering it to them, then you should be aware of the common SEO pain points your potential client faces (if they have a small business). In this post, we discuss the same. Let’s begin:
1. Strong Competition
Of course, your client’s small business will face competition from new businesses trying to establish their name in the market just like their business. But, they will also face fierce competition from popular brand names and giants working in the same industry for years. These are the businesses that will be the first ones to appear in the Google search results whenever your client’s audience conducts a search online.
Owing to strong competition, the likelihood of making any significant SEO progress becomes quite slim. But, with a well-structured SEO initiative and the right tactics, your client’s business can benefit a lot from online marketing.
2. Few Employees Pose Limitations
Any small business only has a few employees at first. Chances are, there might even be only one person juggling multiple tasks- be it product creation, the financial aspects, business organization, marketing, and SEO. Hence, it’s more likely that your client will be working with whatever manpower they have to run SEO campaigns, which is quite difficult.
3. Adaptability Problems
With the constantly changing business world, a business needs to stay abreast with every single change in order to succeed. When you specifically talk of SEO requirements, these tend to change yearly or monthly. Hence, your client’s business will need to stay updated for any changes and accordingly take steps in order to stay on top of their game.
4. Technical SEO Pain Points
Some of the recurring technical SEO paint points your client’s small business may encounter include:
- Keyword Management: Crafting a great text, which organically incorporates keywords, can be quite difficult for the business.
- Product Descriptions: These should be comprehensible, brief, and unique enough to grab attention.
- Titles and Headings: Titles and headings should be concise, brief and need to have the relevant keyword. The business should also know how to distribute information throughout a piece of content, and know how to divide it into subheadings, headings, and titles in an effective manner.
5. Prioritization
A small business that has just started out knows the importance of SEO. After all, it’s the process where a business takes steps to help its site increase its ranking and visibility on Google.
Though SEO is a crucial way for business promotion, the foundational part that makes a business viable is having a proper grasp on what you sell, how you sell it, and who your audience is.
Your client’s small business will reorganize their priorities once they realize this at the start of their business endeavor. This is when you can help them by offering SEO as a service and giving them the time to focus on the priorities they have at the moment.
Note: If you want to offer optimum SEO services to your clients but can’t due to lack of resources, then you can always outsource SEO. For this, you can hire reputed white label SEO services. We recommend that you partner with the widely trusted white label agency called DashClicks for the same. When you use these services, you will be able to impress your clients and get their website ranked at the top spot for different search terms on Google. Pretty cool, isn’t it?
Wrapping It Up
From facing strong competition to working with limited manpower, there are many SEO pain points that your client’s small business can face. To offer result-oriented, top-notch SEO services to your clients, you can always partner with a reliable white label SEO agency and hire their services. The experts at such an agency have years of experience working in organic search.
