Starting an SEO Campaign? Here’s a Guide to Launching a Successful Campaign
SEO, short for search engine optimization, is an integral part of any digital marketing strategy. It’s the art and science of boosting the search engine page rankings of a business’s website, helping it earn higher leads through improved rankings.
An SEO campaign is part of a long-term strategy with a lot of moving parts, including on-page optimization, keyword research, SEO analysis, and a host of other things.
In a nutshell, an SEO campaign is a well-planned effort to optimize a site or a page to boost its Google SEO rankings.
In case you are looking to launch an SEO campaign, there are certain steps you need to follow for the campaign to be successful. Any type of business can benefit from executing these steps. In this post, we’ll talk about these steps in detail. Let’s begin:
1. Search for the Right Keywords
Keyword research means searching for the most important search engine queries associated with your customers and website. Then, after you find these keywords, you need to sort and prioritize them into logical groups to produce fresh content against them.
We recommend that you learn how to conduct keyword research for SEO. This way, you can choose the right keywords for your website and start developing content against them.
You can use Semrush’ Keyword Gap tool to see which keywords your rivals are ranking for.
Note: If you are an agency, you can hire white label SEO services to get your client’s website ranked at the top spot for multiple search terms in Google, Yahoo, and Bing. We recommend you partner with the reputed white label agency DashClicks to hire these services. You can check their SEO agency platform as well.
2. Concentrate on Long-Tail Keywords
If you are a small business, it’s impossible to compete with your already-established competitors. But, what to do then? There’s a way. You can search for low-competition keywords that are composed of three words or more. Yes, we are talking about long-tail keywords.
Let’s take an example to help you better understand why we want you to focus on long-tail keywords. Imagine you are a small business that sells sports shoes. Now, a business like yours shouldn’t be focusing on keywords such as “trainers” and “sneakers.” This is because you will find yourself competing with big brands such as Adidas and Nike.
Instead, you should be using long-tail keywords such as “training shoes for flat footers Syracuse.” This will help your brand get noticed on the web and the visits to your site will be from people who are more likely to convert and purchase from you.
3. Lay Special Focus on Keyword Placement
An important part of an effective SEO campaign is appropriate keyword placement. Integrating keywords in random places of your content will not reap you the desired results. Search engines analyze keyword placement as well. Ensure you incorporate your keywords in:
B. The page title
C. Headings and subheadings
D. URLs
Focusing on keyword placement also helps make your content more noticeable to people.
Note: Ensure you don’t do keyword stuffing. It can negatively impact your rankings.
4. Conduct a Thorough SEO Analysis
Ensure you track your KPIs through an exhaustive SEO analysis. In case your KPIs are not hitting the mark, make changes to your campaign accordingly. For instance, if your keywords have high traffic but low conversion, then the problem may lie with your call-to-action. So, ensure you take steps to fix it.
Tip: Track the performance of your keywords through Google Analytics to know about any adjustments you need to make.
You can also use DashClicks’ Analytics app to track how your keyword performance is doing for your SEO campaigns by the day. It is basically a white label reporting software that lets you view granular data insights, which, in turn, helps you make smarter decisions.
Wrapping It Up
Actively creating and running an SEO campaign helps you boost traffic, increase your customer base, and aid business growth. To run an effective SEO campaign, you require patience, insight, methodology, and tools. Carefully follow the steps we discussed above to launch a successful campaign.
If you are a digital marketing agency, you can also resell SEO services by partnering with a reliable white label agency. Good luck!
