Reasons Why Businesses Need to Personalize Emails
Do you wish to make your email marketing dreams come true?
If yes, you can think about adding a personal touch to your communications. Email personalization has gradually become one of the top digital marketing strategies to increase customer engagement and conversions. It is a proven strategy to reach your target audience quicker than other famous methods.
When you personalize your emails, your audience gets the impression that you understand and acknowledge their needs. This is what prompts them towards action.
If you take a look at the current statistics, the top 3 reasons for using personalization in email marketing are improved customer satisfaction, higher CTR, and improved open rate.
In this post, we’ll discuss the importance of email personalization in more detail. Let’s begin!
The Importance of Email Personalization
If you want people to open, read, and engage with your emails, you need to think of something that can cut through the noise. To stand out in busy inboxes, personalization is one method that you can follow to gain attention. By doing something as simple as addressing the recipient by their name in an email, you can boost CTR and open rates by as much as 35%.
Also, 62% of emails are opened just because of a personalized subject line. It’s easy to see why this is the case. A person will more likely open an email if it’s addressed directly to them.
Note: We highly recommend that you use the “Templates” app by DashClicks. The top-notch white label template management software allows you to personalize your messaging by injecting data from contact records, team users, apps, and other data sources. You can also create custom email and SMS templates and unify your messaging across your whole organization.
Now, back to our subject.
Let’s take a look at the various benefits of email personalization in more detail.
1) Boosts Engagement
A lot of email marketing campaigns don’t take into account the needs of their customers and concentrate only on making a sale. This leads to lower engagement rates, and of course, lower sales.
To increase engagement for your email marketing campaigns, you need to send your customers marketing messages that are personalized to their interests. Developing customer-centric, personalized content is key here.
2) Shortens the Sales Cycle
Email personalization lets you benefit from the data you have on your customers to enhance your lead nurturing process, decrease sales friction, and shorten the sales cycle.
When you personalize emails, you’re offering your customers only those services or products that they truly require. This means, you aren’t annoying them with offers that are not relevant to them.
3) Increases Conversion Rates
Another reason why businesses need to personalize emails is because it boosts conversion rates. Here’s how:
Personalized emails have content that’s relevant and useful to prospects. This means, an increased chance of the prospect opening and reading the email and making a purchase.
4) Builds a Deeper Relationship With Your Audience
Personalizing your emails helps you build a deeper relationship with your customers. This is because it lets you reach your audience with the right content at the right time.
Just think about it. When you send them recommendations for products you know will solve their pain points or informative content that can help them, it develops your relationship with them and makes it stronger over time.
5) Communicates Thoughtfulness
When you personalize your emails, you show your audience that you care about more than just sales. It communicates that you have taken out the time to actually understand your audience and want to solve their problems. This way, you come across as a thoughtful business, one they can trust enough to make a purchase from.
The Bottom Line
We all know why you are emailing your customers in the first place — to get more conversions. Email personalization is one digital marketing strategy that can help you achieve this.
Personalization helps your prospects feel that you understand them and creates a relationship of trust over time. This way, you enable them to take the next step with your business offerings.
All in all, if you are a business owner, think about personalization in email marketing to increase engagement, build a deeper relationship with your audience, shorten the sales cycle, and boost conversions.
You can also check out the best white label template management software out there to personalize your messaging.
