How to Sell SEO Services to Clients Without Being an Expert?
With numerous agencies around the globe offering SEO services, it is increasingly becoming difficult to stand out from your competitors. However, there’s some good news — you can take certain steps to differentiate yourself from others during the sales process. All you need to do is create a contrast between your sales approach and the already existing mainstream approach. This is what will help you close your deal and land you the client.
Here’s how you can create a contrast and offer a unique experience to your potential client so that they choose you over your competitors:
1. Sell the Destination
In a bid to wow potential clients with their pitches, agencies start to make certain mistakes.
Chances are, you may be reviewing your prospective client’s site and sharing with them a list of items that need to be changed.
The thing is, your potential client doesn’t really care if their website meets the best SEO practices. They don’t want to know, for instance, if their meta descriptions and title tags got an A+.
What they really want to know is whether you will meet the specific end goals they have in mind. They want to reach the desired destination, and they will contemplate if your services can help them do that.
To help them get to their desired destination, you can follow the bridge framework throughout the sales process.
Here’s what you need to know about this framework:
- Pain points/destination — Identify the challenges your potential clients are facing when it comes to SEO and acknowledge them. Then, talk about the destination, like — what their goals are and what they want to achieve.
- Obstructions — A number of your prospects must have previously invested in SEO and reached some kind of an obstacle. They might have hired an agency that didn’t fulfill their expectations, or they might have spent a lot of time without achieving any goal. Talk to them about such common roadblocks in order to highlight and enhance the value of your service.
- The Solution (the bridge) — This is what connects your agency with your clients. This is the solution your agency offers to prospective clients to help them solve their pain points and reach their desired destination. The effectiveness of your solutions will always make your clients come back to you.
2. Avoid Industry Jargon
At the time of selling SEO services, you may end up using terms such as “Core Web Vitals” and “301 redirects.” Using such terms can overwhelm your prospective client and may even alienate them. Hence, we recommend that you don’t use industry jargon at the time of selling SEO services to your clients. Instead, your aim should be to make your potential clients feel at ease. Here’s how you can achieve that:
Replace SEO lingo with concepts they can relate to. For instance, you can say “a chance to appear above the top position of Google” instead of “featured snippet.” Simple, isn’t it?
3. Make It an Easy Choice for Your Prospects
When selling SEO services to your prospects, you should make it a simple decision for your prospects to take. What you can do is sell them something small first, such as offering an “SEO Assessment,” while the full package can cover:
SEO Assessment > SEO Set-Up > Regular Reporting
The SEO Assessment can act as a stepping stone into your whole package.
Get Started With DashClicks
If you want your agency to lead the SEO reselling market, then partner up with DashClicks.
DashClicks is a white label SEO reseller that offers services at a very low cost. It will help your agency start and scale SEO offerings without making any costly mistakes.
DashClicks SEO reseller services include access to all the resources and provide your clients with the best SEO services.
Conclusion
You can easily sell SEO services without being an expert by offering a solution that solves the pain points of your potential clients and helps them achieve their specific goals. Also ensure you don’t use industry jargon to confuse or overwhelm your clients at the time of selling the services. Lastly, make it a simple decision for them to take by offering something small first, such as an SEO assessment. Good luck!
