How To Create a Successful Local SEO Content Strategy?
While multiple methods help a business improve visibility in local search, it’s important to keep in mind that “content” has a significant role to play in local SEO. Content marketing should definitely form a part of the approach one makes towards local SEO. Local SEO content not only helps a business get noticed by its customers but also drives more visitors to it, making developing effective local content vital.
If you are a digital marketing agency wondering how to create a winning local SEO content strategy for your clients, then we’ve got you covered. In this blog, we’ll discuss the different tips for effectively setting up such a strategy. Let’s begin:
1. Localize Your Client’s Web Content
The first and foremost step is to conduct keyword research to shortlist the terms relevant to your client’s local market. This will help you optimize their pages for the local terms their audience is searching for the most.
Now, to the more crucial question — How to conduct the research? For this, you can use the Semrush tool. It will help you find geo-specific keywords that search engine users search for according to where they are seeking businesses or services. You can even view competition and search engine volume in the tool.
2. Optimize Content According to the Right Search Terms
After you determine the terms you want to use, you can move on to optimize “content” as per these terms.
For this, here’s what you need to do on the web pages:
- Include the target keyword in the website’s title tag
- Use the target keyword in the URL of the web pages
- Link internally to related pages on the site
- Produce valuable, keyword-rich content
- Use H1, H2, and H3 headings in the web pages
Note: Select a keyword that holds the most relevance to the post content or page.
Listen Up: You can always think about hiring white label local SEO services from a reputed white label agency. This way, the experts at the agency do the work for your clients, and you receive the credit for it. For reliable white label SEO services, you can consider partnering with DashClicks. When you use their services, you can get your client’s website ranked at the top spot for different search terms in Yahoo, Bing, and Google.
3. Optimize the Snippet of Web Pages
Another thing you need to do is ensure that the snippet of your client’s web pages that appears in the Google search results is optimized for local SEO. Why do this? This is because it will help your client’s audience recognize their business as a local business. Additionally, this will let Google understand that the focus is on the local audience.
Ensure a web page’s snippet is clear about the area where your client’s business is situated. The same applies to the title of the pages and posts.
Tip: It always helps to see how the snippet may look like the search results. For this, you can use Yoast SEO Google preview.
4. Optimize the Contact Page
Adding a detailed contact page will offer context to the search engine users and Google as to what your client’s business is and also where it’s located, increasing the chances of the business ranking in local search.
In other words, what we are trying to say is — you need to optimize the contact page to not miss out on the chance to reach local users. Here’s what you need to include on the page to effectively optimize it:
- Official business name
- Business hours
- Address of the local business
- An embedded map of the business
- Directions to the physical location of the business
- Email address and phone number
- A contact form
5. Produce Local Content
Apart from local content on the web pages, a blog can also grab the attention of local users who find the services of your client’s business interesting.
Keeping this in mind, we recommend you produce content about local trends, local business updates, and local events to attract local audiences. You can always get creative with the blog to expand the reach of your client’s business in the local market. For instance, you can write local “Best Of” or “Top 10” lists as per your client’s industry. You can also create how-to-guides.
If you can’t produce the content yourself, you can always outsource content marketing. It will help you save loads of time and effort.
Conclusion
A solid content strategy for local SEO helps bring relevant traffic and increase conversions and revenue. To create such a strategy for your clients, you need to search for the right terms their potential customers are searching for. Then, you need to optimize the content according to these terms. This includes following best on-page SEO practices, such as incorporating the target keyword in the web page URLs and in the website’s title tag.
Apart from this, you also need to optimize the contact pages and the snippets of web pages, and produce engaging local content in order to create a winning strategy.
Taking these steps will help bring success for your client’s business and get you loads of appreciation for your work.
